TuneYourSound.com proudly announces that it has been chosen as the exclusive agent for the sale of the "ART OF EL DAGA". We firmly believe that the work of this artist will escalate dramatically in value over the next decade. You can be one of the first owners of this "guitar based art pieces". Each piece is ABSOLUTELY UNIQUE and the sole work of the ARTIST and is signed and numbered by El Daga. But don't forget, even if it's a piece of art, it remains a guitar or amp which asks to be played!
The sale of those items will be done through our shop on ebay.com. See at the end of this page.
Selected items will be available through this website.
ART, THE GUITAR, AND THE CREATION DONE. EL DAGA (ElD)
"A simple, yet complete definition of art" says El Daga, an artist who is a true gospeler of "escultra social"-social sculpture- as a term derived from the German conceptual artist Joseph Beuys, who proposed that sculpture, if made from everyday materials and displayed in a "real world" setting, has the potential to affect society most broadly. His concentration is on form and content.
ElD's work focuses on the themes of the transformation of everyday materials, social engagement with the public, and the impact of music, popular media and performance.
Most recently, ElD has approached the concept of performative art by looking at the combination of art form (as object) that transforms into performance art (content) by use of light and sound with interaction of performance artist. He has adopted the locution "Ephemeral Performative Art" to provide ascription to this current body of work.
ElD is serving as the protagonist for this new and refreshing art form. His initial work began as an exploration into what percipients respond to while experiencing a live concert of musicians playing traditional musical instruments. Beyond feeling the throbbing of the musical sounds and hearing the musicality of the performance, ElD quickly recognized the underutilization of the basic principle of sensory stimulation in regard to the performative actions of the artist. Traditionally the use, and overuse, of lighting and visual effects have become more distractive than contributory to the total pleasurable and meaningful sensory experience of the viewer.
Having worked as a visual artist and played guitar, ElD immediately combined the impacts of light and musical instrument to produce truly unique and defining pieces of performative art. By adhering to his basic philosophy of "escultra social"-social sculpture, he gathered a wide variety of used electric and acoustic guitars and combined them with other commonly available everyday materials to produce his "Ephemeral Performative Art" pieces. He soon coined the monkier "El Reflecto" to describe his first pieces that utilize highly light reflective material on guitars to make them interact individually and specifically to all light sources.
With an "El Reflecto" guitar, the performing artist now becomes an art object him/herself by allowing the guitar to respond and react to all light sources or as he describes it "the guitar receives and transmits light as it becomes an integral part of the performance". Not only is this art form revolutionary, it is also totally complementary to any artist performance. ElD has also extended his artistic liberty to the creation of other pieces that combine the complimentary (wood and leather) and contrarian (metal and wood) in single instruments which assume personalities of their own as well as the use of collaging to "recreate" art. Many of these pieces are collaged with images taken from his past experiences and current life events.
ElD creates each, and every, piece of his performative art completely from his mindset at the time it is sculpted. Mostly he will reinterpret existing instruments into a new personality piece.
El Daga says: "I describe my work as 'interpretive' as well as 'creative', perhaps aptly described as 'recreative' wherein I take an existing work of art and 'recreate it'."
"Many times I look at an artist's work and 'listen to it'. Sometimes it is the sound of music (in all of its many forms) and other times it is simply noise. In my new work with musical instruments I have matched artists and, or, specific pieces of art with musical instruments that convey to me the 'music of the art'.
El Daga's Background-in his words:
"Born and lived in Mexico City where I practiced my art while also undertaking the work of a simple laborer interacting with materials and their daily use. It was during that time that I began to see every object before my eyes as art and my work in combining different elements and components as being that which entitled me to the appellation 'ARTISTA'.
In 1990 I moved into my nightmare-South Central in 1990.
I was there in 1992 when the streets exploded and anger tore at the sky. Nights-days-and the deviland became my home behind a locked and bound door. My torment became manifest in my work. Once the skies cleared and chaos became organized, I took those children of my anguish into the street and burned them at midnight as exculpation of my self-condemnation of my failure as an artist to bring curative restoration to the human spirit.
As the fire died and the ashes of my malcontent soul were washed away by a cleansing rain, I turned and walked away with only my hands in my pockets.
My venery of self meaning led me across the US and produced a lifetime of regret and hope in only a few months. Arriving on the east coast, I made a new life in the seclusion of the rural south again undertaking the restorative art of the labor of my hands to produce the components of everyday life which then led me to my current dedication to 'escultra social'.
I hope you enjoy my work. Each piece is a solitary creation. "
You can leave the creativity to El Daga and buy one of the models in stock or you can combine any material to create out of your favorite guitar a one-of-a-kind masterpiece that you’ll be proud to own.
As we have visited El Daga in his shop in Hillsborough, NC, we were able to produce some video material so that you can get an insight into El Daga's work. We hope you enjoy watching this and that this inspires you to try out one of his creations. This was a fun family project to build the Dream Guitar for Philip. With a little help from his friends he managed to get it. This was great fun! That's also one of the values of TuneYourSound.com: Have fun!
The sale of those items will be done through our shop on ebay.com: